Street Smarts Marketing & Promotions

Do this and you CAN have a successful online business

I learned long ago if you want to succeed at something the smartest thing to do is learn from others who have achieved the very thing you desire. This thought process has paid off.  I now enjoy an extremely successful business doing what I love. A business that affords me the opportunity to make choices I otherwise would not have.

I don’t share this to impress anyone, but to impress upon you that building a successful business is very doable.

You CAN have choices

Having a business that is profitable and sustainable allows us to make important choices as the need and desire arise. For example, I love to donate to animal rescue organizations and my business makes this possible. Beyond supporting organizations, I have quite a few four-legged companions to whom I am able to give a quality life.

 

Between you and me, I don’t think my three horses, two dogs, two cats and a goat realize how good they have it, but, what the heck, I know. I also know I could not give them all they have if it were not for my business.

Perhaps your passion has nothing to do with animals. It could be your church, your local food bank, a women’s shelter. Maybe you are a boomer who is taking care of elderly parents. Having a successful business would take away many of the pressures that go along with the care. 

5 Proven Methods to Build Your Business

In today's uncertain times it is more essential than ever to have a solid plan for growing your business. Here are five proven strategies virtually any speaker, author, coach or consultant can apply.

Teleseminars – Very effective method of gaining visibility and credibility within a target market. Teleseminars can be offered to the public or as a “by invitation only” session for your current clients and customers.

 

Articles - Writing articles is a great way to gain recognition as an expert in your field or specific industry. By providing practical information, you can reach targeted audiences. This can create exciting opportunities for you and your business.

Presentations – One of the most effective ways to market your product or service is to offer a complimentary information seminar. When you provide great information that is of interest to your market you have become a resource before you are a vendor. By positioning yourself as a resource you are marketing in a very unique way.

 

Joint Venture Partnerships – Join together with others who have a complimentary market to expand your market reach, message and stretch your marketing dollars.

 

Write a book - Not only does a book increase your credibility, it can double as a “robust” brochure to gain a potential clients attention.

 

 

 

This kind of information is priceless....and FREE

I'm often asked what it takes to create a successful business. One of the most important elements is continual learning. Simple as that. On that note, I'm thrilled to introduce you to several teleseminar sessions most of which are fr*ee.

I’m thrilled to introduce you to several teleseminar sessions most of which are fr*ee.

Each of my colleagues has amazing content and information to grow your business and life.

FR*EE Teleseminar

Help I need Clients, but I'm A COACH…I Don't know how to Talk to Big Groups!  How to Become an Authentic Public Speaker   

Featuring Dianne Legro

Tuesday, February 3, 2009

3:00 – 4:00 pm Pacific

Public Speaking Secrets Just for Coaches and Agents of Change in healing and service professions.

Most coaches are adept and passionate about facilitating interactive small groups. They create trust and foster change in environments that are based on alignment of members’ energy and abilities. And yet, they may not know how to effectively share their message. Dianne Legro shares insights that can shift one’s perception and skill level.

Register here http://www.streetsmartsmarketing.com/DianneLegro.htm

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Marketing....what is it? And how can you optimize it?

Marketing is about occupying space in the consumer’s mind…

Customers choose to do business with you based on their needs… not yours!

They will choose you when you understand their problem and have a solution they want and/or need.

To Optimize Your Opportunities

Ø  Know why people do business with you

Ø  Be proactive rather than reactive

Ø  Know your target market and what changes are impacting your market

Ø  Establish your expert status

Ø  Stand apart from the crowd and “noise”

Ø  Give people a reason to refer you

 

Nancy Juetten shares 15 Ways to Get Known as An Expert

The 15 Ways to Get Known as an Expert in Your Backyard is the topic Nancy Juetten will be speaking about on Tuesday, September 9, 2008 at 9 a.m. Pacific during the Street Smarts Marketing Top of Their Game Expert Teleseminar Series.

Discover how to become an expert in your field through the power of free publicity. Why is it that some people seem to gain “celebrity” status overnight, while others struggle to get even the slightest recognition? Is there a secret formula for success when it comes to gaining expert status through the power of free publicity.

Join my next featured expert, Nancy Juetten when she spills the beans one what it takes to make this happen for you. http://www.streetsmartsmarketing.com/expertteleseminars.htm

Your marketing is more than a one time definition

Marketing involves finding and defining target markets for your products and services. Your marketing must be able to match the product to specific groups of people that are willing and able to buy the product and to know the differences of each of these target markets.

Rather than assuming that you will go through the process of defining your market once and be done with it, you must treat market identification as an ongoing process.

Target market information allows you to increase revenues, decrease cost of marketing, refine your sales processes, determine more clearly who a prospect is and is not, discover market changes, and find more new customers.

Explain this part of marketing to me!

A few weeks ago I received a postcard in the mail from a lawn care company. The timing couldn't have been more perfect. Just the day before I was thinking about calling someone about caring for my lawn. I gave the company a call to find out about their services. Here's what happened.

1. I called the 800 number to inquire about what they could do for me.

2. Had a very pleasant conversation with a guy named Dave. (I had gone from a cold lead to a warm lead)

3. I asked Dave to send someone out to let me know what treatment options were available. (At that point I went from being a warm lead to being a HOT lead)

4. I was assured someone would be by within  a week. (that was 3 weeks ago)

5. No one has come around to give me an estimate.

What an absolute waste of their marketing dollars. Granted, this is likely a very busy time of year for the company, but when I was told one week to get the estimate and it is now three weeks later, I am turning cold very quickly.

Do this and you may be negating your marketing efforts

Not a day goes by that I don’t talk to people about marketing. Since marketing is what I teach and do, it stands to reason this would be so. In all the conversations I have had I realize that often people lose sight of what marketing is. There are some who believe marketing is an action and that is it.

I contend that marketing also has to do with one’s mindset. If someone takes a physical action in their marketing; advertising, media release, online campaign, etc., that is one aspect of marketing. Even more important is the belief behind the action.

Say you take an action to market a product or service with the assumption that the action will bring a result. However, throughout your day you talk about how slow business is or you comment on the fact there is a recession going on.

An often missed aspect of defining a market

Marketing involves finding and defining target markets for your products and services. Your marketing must be able to match the product to specific groups of people that are willing and able to buy the product and to know the differences of each of these target markets.

Rather than assuming that you will go through the process of defining your market once and be done with it, you must treat market identification as an ongoing process.

Target market information allows you to increase revenues, decrease cost of marketing, refine your sales processes, determine more clearly who a prospect is and is not, discover market changes, and find more new customers.

To get the most out of your marketing, do this....

Marketing involves finding and defining target markets for your products and services. Your marketing must be able to match the product to specific groups of people that are willing and able to buy the product and to know the differences of each of these target markets.

Rather than assuming that you will go through the process of defining your market once and be done with it, you must treat market identification as an ongoing process.

Target market information allows you to increase revenues, decrease cost of marketing, refine your sales processes, determine more clearly who a prospect is and is not, discover market changes, and find more new customers.

The better you can define your customers and their interests, distinguishing characteristics, and other distinctive factors about them, the more effective your marketing dollars will become. Once you know who your market is you can better set up a system for your marketing.

You may actually have several different markets. For example, you may have one product line that is more generic and less costly than another. The people who would buy the first product line may be very different than those that buy a second, third or fourth, more costly product line.

Kathleen Gage
The Street Smarts Marketer
www.streetsmartsmarketing.com