Today I am thrilled to bring you an interview with author, Karen Salmansohn. Karen Salmansohn is an ex Senior VP ad creative director (at age 26) who left her job to pursue her passion of writing – and is now a best selling author with over 1 million books sold, with titles including HOW TO BE HAPPY DAMMIT; ENOUGH DAMMIT; BALLSY:99 WAYS TO SCORE EXTREME SUCCESS — and now her newest book, THE BOUNCE BACK BOOK:HOW TO THRIVE IN THE FACE OF ADVERSITY, SETBACKS, AND LOSSES.
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About a year ago I read a report that claimed 85% of the adult population in the United States has the dream of writing a book. I don't know if the percentage is actually this high, but I do know many people I come in contact with claim to want to write a book.
For some, they simply want to share valuable information by writing a book. Still others want to create a unique gift for family and friends. Others have visions of fame, fortune, and landing a spot on shows such as the Oprah Show.
Regardless of the reason, the fact is most people will never realize their dream. Why? Because they don't take the first step towards putting pen to paper (of fingers to keyboard). They simply have the dream. The fact is, a dream with no action is not more than wishful thinking.
Continue reading "Attention authors - miss this and you may miss your book being successful! " »
Something many authors either don't realize, or want to think doesn't apply to them, is the need to market and promote their works. However, most authors who are actually selling their books and making a profit from them seem to have a very clear understanding of the fact the book doesn't sell itself. They also realize that just because they wrote a book doesn't mean Oprah will miraculously discover them.
In the real world of book marketing and selling the challenge can be where to invest time, money and effort to market your books. Of course, if you have a publicist who takes care of everything, you may not even have to think about this. You invest the money, they put the effort in (although there is no guarantee of the results).
Even if you hire someone to do your book publicity you will be well served to have an understanding of what needs to be done and where to do it.
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Most authors are on the lookout for effective ways to gain visibility for their books and spark the interest of potential readers/buyers. One method that is gaining popularity is for the author to offer a chapter from their book to the reader at no cost. The most effective way to do this is with an instant download from the author’s blog or website.
Although a great way to gain exposure for a book, most authors will not realize much marketing success with this strategy for a couple of reasons.
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There is a lot of buzz going on about a big eProduct giveaway. The reason for the buzz?
1. A group of experts from various industries got together to offer the gifts.
2. The vast majority are products that have never been offered anywhere before now.
3. There is absolutely nothing to buy. It's all FREE
http://www.kathleengage.com/jvplatinum.htm
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Today I am thrilled to bring you an interview with author, Karen Salmansohn. Karen Salmansohn is an ex Senior VP ad creative director (at age 26) who left her job to pursue her passion of writing – and is now a best selling author with over 1 million books sold, with titles including HOW TO BE HAPPY DAMMIT; ENOUGH DAMMIT; BALLSY:99 WAYS TO SCORE EXTREME SUCCESS — and now her newest book, THE BOUNCE BACK BOOK:HOW TO THRIVE IN THE FACE OF ADVERSITY, SETBACKS, AND LOSSES. 
