Street Smarts Marketing & Promotions

Build a Money Making Opt In Subscriber List with One Simple Idea

One of the most pressing questions from authors, speakers, coaches and consultants using the Internet to market their products and services is, “How do I build a responsive opt-in subscriber list?”

A very simple way is with a Sig File (signature file). A Sig File is a tagline or short block of text at the end of an e-mail message, article or blog posting.

The Sig File can identify the sender and/or provide additional information such as the company name, list of services, and contact information.

However, the most effective use of a Sig File is to have a call to action for an ethical bribe.

An ethical bribe is exactly what is sounds like. You are offering visitors to your website, blog or landing page something FREE in exchange for them giving you their name and email address.

What I want to do is simply share the truth about Internet Marketing

What if you could develop money making information products even if you have never done so before; build a highly responsive subscriber list; have access to a list of over 100 article directories that have page ranks as high as 5, 6 and 7; learn how to make sales stick and reduce refunds; and clearly define your market so you’re not wasting time, money and effort in reaching those people you know you are meant to impact with your information? What if this is just scratching the surface of what you would have access to?

Happy Holidays to all. Today, and every day, is a day to create wonderful memories.

Internet marketing VIP Club media release

Something that is often overlooked for many entrepreneurs is the power of media releases. In my VIP Club program, media releases are just one of the valuable marketing tools you will learn. And... you will find out where you can post them at no cost.

Read below to see just one example of a media release we are using to promote the program. There are still some memberships available. Registration link located in the media release.

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Kathleen Gage introduces her new Street Smarts Marketing™  Membership Program: A  Step-By-Step, 52-Week Training Program For Starting And Running A Successful  Six Figure a Year Online Business!

 

The truth is, there are lots of spiritually aware people who have amazing information that can and WILL change the lives of their clients and customers in a very positive way. Yet, they have no idea how to package, market and sell their information. http://www.streetsmartsmarketing.com/VipClub.htm

Give me your internet marketing services for free!

Last evening, I had the good fortune of having dinner with my sister who is visiting from California. Over sushi we talked about how grateful we each are for our businesses. Lorraine is a fine artist who has built a very successful business over a number of years.

 

I told Lorraine I feel so blessed to make a great living by way of the Internet; yet there is a downside that is not often talked about; people who want "just a minute of your time" but "I have no money to pay you".

 

Ironically, Lorraine goes through the same thing with people who simply want a bit of design advice. It’s amazing that although we are in two completely different industries, there is a common thread.

Internet marketing - would you give up a cup of coffee to learn how?

According to a recent survey I conducted, the top 3 challenges for those attempting to make money online are:

 

Knowledge

Budget to gain the knowledge

Knowing who to trust

 

Years ago, I had the same struggle. From one month to the next I wondered if I would be able to pay my bills.

 

Fortunately, this is not the case today. Over the years I have invested thousands upon thousands of dollars in information products, mentors, training material and more. The investment of time and money has paid off.

 

Coming from a place of wondering if I would ever learn how to make money online, I now generate a very good living month in and month out on the Internet. A living that is sustainable and repeatable.

Internet Marketing - 3 Simple ways to skyrocket your online visibility

Those who are making a living by way of the Internet are always on the lookout for ways to increase their visibility. The more visibility one has that builds market recognition, the more likely an expert’s credibility will increase.

Gaining visibility is actually quite simple, but not always easy. The difficult part comes when you don’t know who your market is and you seem to be spinning your wheels trying to gain visibility in front of the right potential buyers.

Before implementing any of the following marketing ideas, you absolutely must know who your market is. If you haven’t clearly defined who wants to do business with you, who wants your products and services and who is willing to pay for them, you are on an uphill climb. Etch in your mind the part about “people wanting to pay”. Many experts miss this one key element to building a successful online business.

On the other hand, when you have clearly defined your market and have prospects who are willing to spend money, the process for marketing becomes much easier and much more effective; both in time and money invested.

Once you have defined your market, you can use the following three strategies to increase visibility.

Internet marketing - Facebook changes the rules

Just when you think you have it all figured out with Facebook, they change the rules. Such is the case with contests.

Recently, I ran a contest for a Fan Page to increase our fan numbers. We hit the target in that within a very short period of time our numbers increased substantially.

Basically, we were giving away books from several authors to 20 different people whom we were going to select randomly. People got pretty excited about this and joined by the hundreds.

We did our random selection, announced the winners, sent out the books to those who responded to our request for their mailing address and all was good in the world. That is until my own Social Marketing VA send me an email to let me know we could not longer do this.

Aggggghhhhhh. It was working so well. Definitely one of those things we can be tempted to pulll our hair out over.

So what is happening with FB and contests? Facebook expert, Mari Smith tells all. Click here to read what she has to say.

What has your experience with Facebook been? Your comments are welcome.

Internet marketing - build it and they will come...naught!

Earlier today I overheard a conversation between two women talking about the fact the husband of one of the women is closing his business.  The conversation went something like this:

 

“Bob is going to have to close his business. This has been such a tough year,” said woman A.

 

“Didn’t you tell me many times that Bob didn’t do any marketing?” asked woman B.

 

“Yes. He is of the belief that if you build it they will come,” responded woman A.

 

“By now he should know that isn’t true,” woman B retorted.

 

This got me to thinking about how many businesses actually are more responsible for their financial troubles than they care to admit. How many people automatically assume that because they didn’t get as many sales as they wanted (or needed), it was because of a downturn economy?

 

Why is it that some entrepreneurs actually grew in 2009 rather than struggled? Could it be they did things differently than others?

 

Years ago, when I was in broadcast media we would repeatedly hear from business owners their lack of funds and budgets to advertise. Yet, when they began to struggle and were getting ready to close their doors they would have a huge closeout sale that would attract hungry buyers. A closeout sale they did a great deal of advertising for.

 

Inevitably they would say, “Wow! If my business would have done this well before, I wouldn’t be closing my doors.”

 

Wow! If you would have been marketing all along, you may never have needed to have a closeout sale.

I see this all the time with businesses trying to grow online. The misguided belief is all one needs to do is put up a website, blog, develop some product, write a book or whatever and the rest will take care of itself.

 

Not so! You have to market, you have to promote, and you have to sell. It’s that simple.

 

Before you can do any of this you need to know who you are even marketing and selling to. Yet another mistake countless people make; not identifying their market.

 

They start marketing before they even know who they are marketing to. Many entrepreneurs have no idea if the people they are targeting are even interested in what they are offering.

 

The fact is, there are seven primary steps one needs to take to build a sustainable business using the Internet. Identifying your market is just one of the seven steps.

 

Want to know more about identifying a profitable market and the other six steps? If you said yes, join me for a FREE teleseminar on Thursday, November 19^th at 3 p.m. PST called, How to Build a Sustainable Six Figure a Year Online Business, to find out.

 

Go to http://www.streetsmartsmarketing.com/Free6figure.htm to register right away

Kathleen Gage's Street Smarts Marketing Monday Updates

Lots going on in the coming days and weeks

FREE teleseminar
Thursday, November 19^th
3 – 4 p.m. PST

Build a Sustainable Six Figure a Year Online Business

Authors, public speakers, coaches and consulants - how would things be if you could have a sustainable and successful six figure (plus) business.

Find out how from someone who has done it year after year.

http://www.streetsmartsmarketing.com/Free6figure.htm

 

That which we believe … is!
Find out how powerful your thoughts are and why most people just don't get what they want. http://www.dailyawareness.com/2009/11/that-which-we-believeis.html

NAMS3 in Atlanta, Georgia from January 29th to February 1st.

Join some of the world's leading Internet Marketers for an incredible learning experience.

At the end of January, myself and over a dozen other top-notch experts including Willie Crawford, Jimmy D. Brown, Lynn Terry, David Preston, Jeff Herring, Kevin Riley, Denise Wakeman Nichole Dean and more will converge in one place where you can learn some of the best information on blogging, social networking and social marketing, building a sustainable business, finding the perfect business, building membership sites that bring in six figures, developing money making products and a whole lot more. NAMS3 is the place to be for an extremely high quality learning experience.

Unlike other live events that are nothing more than a giant pitch-fest, NAMS3 is a 3 day workshop with no pitching and the perfect environment to learn real, actionable and immediately useable content.

You can choose from three levels of learning; beginner, intermediate and advanced.

When you register, use this code (100NAMS3) to save $100. Right now you can reserve your spot for only $297 (regular $397, but with the code you save $100). You will NOT find this kind of learning opportunity for this price anywhere.

Be sure to use this code (100NAMS3) when registering to save $100. I will be presenting several times throughout the weekend and in my closing presentation you will learn how to build a six figure a year business.

All of the experts have successful businesses and we want to share with you how we did this. This is the real deal, from real experts. We do what we say, we don’t just talk about it.

Click here to register.

Discover the secrets of top sales producers and use them to immediately
and significantly increase your sales results Featuring John Chapin

Attention: Those is traditional sales positions

Struggling to make things works with all that has happened in the last few years with the economy?

John has been a #1 top producer in some of the most traditional environments. Find out how he made it to the top and so can you.

Dec. 1 - free teleseminar - # 1 sales rep in 3 industries tells you how to get to the top. Click here to register.

Finding Your Purpose
My friend, Joe Nunziata has a new book, Finding Your Purpose
and he is giving it away to help you connect.

That’s right…no cost to you.

Click here to get your copy. 
Now is the perfect time to make positive changes in your
life. Do not sit back and hope for something good to happen.
Get the information and inspiration you need to make those positive
changes right now.

Have a week filled with miracles, blessings and abundance.