If you have certain expertise and want to market it, there is nothing better than teaching others. It has been said that teleseminars are one of the best ways to demonstrate your expertise to potential clients and market your business. In fact, leading teleseminars is an excellent marketing technique that virtually any expert would benefit from incorporating into their business and marketing model.
There are several different types of teleseminars you can organize. You can host a one time teleseminar or arrange a series. You have the option of charging participants for each teleseminar or offer it for no charge at all so that you can sell your products or services at the end of the teleseminar.
You can get contracted as an expert that a company or association hires for a specific number of sessions. Another option is for you to coordinate the mechanics of a teleseminar without being a visible expert. You are hired more for your technical, marketing and project management skills with this type of arrangement.
One of the greatest advantages of a teleseminar is you are not restricted geographically. People from all over the world can participate and this increases your reach. Through teleseminars you can promote your expertise to wider audience and this in turn will translate into more sales.
It is always better to offer the teleseminar free. This is especially true when hosting a teleseminar for the first time. It will be an opportunity for you to learn how to setup it up and teach in future teleseminars. Just because you are offering a session free, does not mean you cannot benefit from it. You can offer teleseminars as a free gift to subscribers of your newsletter, or you can use it as a platform to give special offers to participants.
The potential of teleseminars is immense and you just have to be creative and think differently that traditional forms of service offerings. Teleseminars are an excellent way to increase your client base and subscribers. However, you should be able to effectively demonstrate your expertise and provide invaluable information to all those who are attending. Make sure you are well-prepared and have the necessary tools and material to make the teleseminars interesting and interactive.
Indeed true, I also see teleseminars are getting more and more popular nowadays. Just like social media, soon or later they will replace blog subscription system, don't you think?
Posted by: Isaac Yassar | February 02, 2009 at 05:04 PM
Rather than replace I think they will enhance. Blogs will be around for some time to come.
Kathleen
Posted by: Kathleen Gage | February 03, 2009 at 06:47 PM
I took your word on the idea of free teleseminars and it has been wonderful. I have a free weekly teleseminar for coaches who want more clients and it has been wonderful.
I have helped many coaches grow their coaching business. I have learned how to conduct better teleseminars. My list has grown exponentially and now I have started to offer teleseminars as products.
I suggest that all your readers get your teleseminar course and watch their business take off!
Suzan Schmitt: The Coach Marketer
http://www.thecoachmarketer.com
http://www.zeecoachmarketer.com
Posted by: Zee | February 07, 2009 at 03:14 PM
And the reason it is working for you Suzan is because you are working it. Great job.
Kathleen
Posted by: Kathleen Gage | February 07, 2009 at 03:22 PM